三维政策工具框架下我国体旅融合发展的政策研究

摘要

在“健康中国”与“全民健身”战略深入推进背景下，体育与旅游产业融合已成为培育经济增长新动能、满足人民美好生活需要的重要路径。本研究基于豪利特-拉米什政策工具理论，构建包含供给型、环境型与需求型工具的三维分析框架，对2016—2025年间国家层面26项代表性体育旅游政策文本进行系统分析。研究发现，我国体育旅游政策体系呈现以环境型与供给型工具为主导的阶段性特征，这一配置格局有效支撑了产业基础设施建设和宏观环境优化，为产业发展奠定了坚实基础。同时，研究也识别出需求型工具应用相对有限、多元主体协同机制有待完善等优化空间。随着体育旅游产业迈向高质量发展阶段，政策体系亟需从“双轮驱动”向“三维协同”演进。据此，本研究提出构建需求引导、环境优化与供给提质的政策协同体系，具体包括完善消费激励机制、强化赛事品牌培育、深化跨部门协同机制、推进金融创新支持、加强科技赋能与人才支撑等策略，以期推动体育旅游政策体系的结构性优化，更好地服务体育强国与文化强国建设战略目标。

Abstract

Against the backdrop of the in-depth advancement of the Healthy China and National Fitness strategies, the integration of the sports and tourism industries has become an important pathway for cultivating new drivers of economic growth and for meeting people's aspirations for a better life. Drawing on the Howlett-Ramesh theory of policy instruments, this study constructs a three-dimensional analytical framework comprising supply-side, environmental and demand-side instruments, and systematically analyses 26 representative national-level sports tourism policy documents issued between 2016 and 2025. The findings show that China's sports tourism policy system exhibits a stage-specific pattern dominated by environmental and supply-side instruments. This configuration has effectively supported the construction of industrial infrastructure and the optimization of the macro environment, laying a solid foundation for industrial development. At the same time, the study identifies room for improvement, including the relatively limited application of demand-side instruments and the need to refine collaborative mechanisms among multiple actors. As the sports tourism industry advances towards high-quality development, the policy system urgently needs to evolve from a dual-wheel drive to three-dimensional coordination. Accordingly, this study proposes a coordinated policy system of demand guidance, environmental optimization and supply-quality improvement, comprising such strategies as improving consumption incentive mechanisms, strengthening the cultivation of event brands, deepening cross-departmental coordination, promoting financial innovation support, and reinforcing technological empowerment and talent support, so as to advance the structural optimization of the sports tourism policy system and better serve the strategic goals of building a leading sports nation and a culturally strong country.