“专创融合+新商科”视域下GRIPF五维素养新零售人才培养的实践与探索

摘要

数字经济与数智技术深度落地催生新零售业态变革、模式重构与全球化布局，行业人才需求从传统应用型转向国际化、创新型、高素养复合型。现阶段地方高校新零售商科人才培养普遍存在专创融合浮于表面、素养培育零散割裂、产教供需错位、考核评价机制滞后等难题。本文以专创深度融合为核心抓手，搭建GRIPF五维协同育人框架，紧扣新零售数字化、场景化、全球化发展特征，从课程重构、课堂改革、平台建设、师资建设、考评优化五个维度推进育人改革，依托本校落地实践案例构建全链条人才培养方案，配套可视化育人逻辑模型，实现五维素养一体化培育、专创教育深度耦合，为地方高校复合型新商科人才培养提供理论参考与实操范式。

Abstract

The deep integration of digital economy and digital intelligence technology has spurred the transformation of new retail formats, model restructuring, and globalization. The industry's talent demand has shifted from traditional application-oriented to international, innovative, and highly qualified composite talents. Currently, the cultivation of new retail talents in local universities generally faces challenges such as superficial integration of professional and innovative education, fragmented and disjointed competency development, mismatch between industry and education supply and demand, and lagging assessment and evaluation mechanisms. This paper takes the deep integration of professional and innovative education as its core approach, constructing a GRIPF five-dimensional collaborative education framework. Closely aligned with the digital, scenario-based, and globalized development characteristics of new retail, it promotes educational reform from five dimensions: curriculum restructuring, classroom reform, platform construction, faculty development, and assessment optimization. Based on practical cases implemented at our university, it constructs a full-chain talent training program, complemented by a visualized educational logic model, achieving integrated cultivation of five-dimensional competencies and deep coupling of professional and innovative education. This provides theoretical reference and practical paradigm for cultivating interdisciplinary new business talents in local universities.