从地方生态智慧到全球文化符号：徽派建筑国际化传播的路径与策略

摘要

在文化自信自强与增强中华文明传播力影响力的国家战略背景下，徽派建筑作为承载中华生态哲学与地方性知识的物质文化符号，其国际化传播问题亟需学理层面的系统回应。本文以文化符号学与跨文化传播理论为分析工具，聚焦"徽派建筑如何从地方生态智慧转化为全球文化符号"这一核心命题，系统阐释徽派建筑生态基因的文化符号学意涵，提出"生态基因解码—符号转化—多维传播—高地构筑"的四维理论模型。研究发现：徽派建筑蕴含的空间基因、材料基因与文化基因构成了具有跨文化可译性的符号系统；"编码—解码—再编码"机制构成了国际化传播的核心逻辑；学术、文旅、设计、数字四维路径共同构成了完整的传播体系。本研究将建筑学、传播学、文化研究与设计学进行跨学科整合，为文化自信视域下地域文化国际传播提供了可资参照的实践路径。

Abstract

Against the backdrop of the national strategy of enhancing cultural confidence and self-reliance and strengthening the influence and reach of Chinese civilization, Huizhou architecture, as a material cultural symbol embodying Chinese ecological philosophy and local knowledge, urgently requires a systematic theoretical response to the issue of its international dissemination. This paper uses cultural semiotics and intercultural communication theory as analytical tools, focusing on the core proposition of "how Huizhou architecture transforms from local ecological wisdom into a global cultural symbol." It systematically elucidates the cultural semiotic implications of the ecological genes of Huizhou architecture and proposes a four-dimensional theoretical model of "ecological gene decoding—symbol transformation—multi-dimensional dissemination—highland construction." The study finds that the spatial, material, and cultural genes inherent in Huizhou architecture constitute a symbolic system with cross-cultural translatability; the "encoding-decoding-re-encoding" mechanism constitutes the core logic of international dissemination; and the four-dimensional paths of academia, cultural tourism, design, and digitalization together form a complete dissemination system. This research integrates architecture, communication studies, cultural studies, and design studies across disciplines, providing a practical path for the international dissemination of regional culture under the perspective of cultural confidence.