慈善信任危机的破解之道：基于中英文文献的系统性知识图谱研究

摘要

慈善信任危机已成为制约慈善事业健康发展的核心障碍，亟需系统识别公信力的结构与提升路径。本研究采用系统性文献综述与文献计量方法，选取CNKI与WOS数据库2005—2025年间3051篇中英文文献，运用VOSviewer与CiteSpace开展作者、关键词与聚类分析，描绘研究格局与前沿演化。结果显示：慈善公信力研究经历萌芽、起步、增长与深化四阶段，呈持续扩张趋势，以中、美、英为主要贡献力量；研究主题聚焦制度规范、管理与社会资本、人文情感三大板块，体现从宏观制度到微观心理的知识结构；公信力提升呈“多要素协同”特征，核心路径包括提高透明度、完善合法性、培育慈善文化与社会网络、健全监督、规范合作与技术赋能。研究据此构建“制度—技术—文化”三维框架，为慈善组织与政策制定者提供理论依据与治理方向。

Abstract

The crisis of public trust has become a central obstacle to the healthy development of charitable activities, highlighting an urgent need to identify the structural foundations of credibility and viable pathways for improvement. This study conducts a systematic literature review and bibliometric analysis using 3,051 Chinese- and English-language publications from the CNKI and WOS databases (2005–2025). VOSviewer and CiteSpace are employed to analyze author networks, keyword co-occurrence, and thematic clustering, thereby mapping the overall research landscape and its frontier evolution. The findings indicate that research on charitable credibility has progressed through four phases—emergence, initiation, expansion, and deepening—showing continuous growth with China, the United States, and the United Kingdom as primary contributors. Thematic clusters concentrate on three domains: institutional norms, management and social capital, and human emotions, reflecting a knowledge structure spanning macro-level governance to micro-level psychology. Improving credibility exhibits a multi-factor synergy involving enhanced transparency, strengthened legal legitimacy, cultivation of charitable culture and social networks, diversified oversight, regulated cross-sector collaboration, and digital-technology empowerment. Accordingly, this study proposes an integrated “institution–technology–culture” framework to inform theoretical inquiry and governance strategies for charitable organizations and policymakers.